![\"\"](\"http:\/\/3.131.116.215\/ra\/sherpainstitute_stagenew\/wp-content\/uploads\/2021\/08\/7-SMARTIE-KPI-QUESTIONS-v2-300x155.png\")
<\/p>\n
Another opportunity for firms is to measure some sparsely analyzed areas of Gender Equality.\u00a0 If you don\u2019t know the size of the problem, it can\u2019t be addressed.\u00a0 Some SDG Targets have readily available data, such as number of women in executive positions.\u00a0 A reason for lack of measurement for other SDG5 Target Indicators is that they deal with disturbing personal situations and problems in society around the world, including highly taboo subjects.\u00a0 Be prepared to engage in your local community on sensitive local issues.\u00a0 You will be using specific KPIs for your<\/em> community and your<\/em> business opportunities.<\/p>\n Once you\u2019ve chosen the SDG5 Targets you wish to impact and the opportunities your team will pursue, you can develop your own KPIs.\u00a0 This is a strategic activity, which should include diverse stakeholders from all functional areas and levels of the organization. Consider a retail organization, which should get input from beyond senior executives, gathering information from cashiers, customer service and warehouse employees.<\/p>\n Your KPIs should be both leading and lagging, which serve different purposes.\u00a0 Lagging indicators measure performance after activities have occurred; for example, last quarter\u2019s retail sales. \u00a0There is nothing that can be done at this point to change those sales results.\u00a0 However, it may influence reactionary short-term plans. \u00a0\u00a0In response to poor sales in the previous quarter, a store could offer temporary deep discounts to drive top-line revenue.<\/p>\n While lagging indicators allow us to react, it is also important to have leading indicators. These measure the conditions you\u2019ve put in place, to achieve objectives. This allows you time to make improvements and stay on track. \u00a0Using more examples from retail, leading indicators include new customer loyalty card registrations, or new gift registries.\u00a0 For every business objective, it is important to have a minimum of two KPIs, both leading and lagging.<\/p>\n In our next SDG5 Insights Article, we will share one example of an SDG5 Indicator that we have modified for potential business use using the SMARTIE approach and producing both leading and lagging KPIs.\u00a0 If you have any questions or thoughts on this topic, we invite you to share below.\u00a0 Has your business produced unique KPIs for SDG5?\u00a0 We\u2019d love to hear from you!\u00a0 Thank you again for your interest and time today.<\/p>\n *We hope you look forward to SDG 5 Contributor Shikha Mittal\u2019s series \u201cA Gendered Response to the Pandemic\u201d.<\/p>\n Copyright 2021 SHERPA Institute. All rights reserved \u2013 please cite and link to this web page.<\/p>\n","protected":false},"excerpt":{"rendered":"