Your sales force spends a lot of time on social media researching prospects, but what about their own personal branding? What if they could present themselves as thought leaders to prospects by sharing original and third-party content with the authority of an industry influencer? All of this is possible with a simple time-tested social selling program that performs wonderfully for B2B sellers. First, Social Sellers need to look good online.

Personal branding is critical to success. Next, they must connect regularly with prospects and offer industry-leading content with smart commentary. This is how sales people become thought leaders and thought leaders have very booked calendars. Sales people must interact with prospects on LinkedIn, Twitter, Facebook and other social media platforms.